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Org Sim

Frank, svp pm

  • How to proceed
  • Don't want a lawsuit
  • Potential causes - misleading instructions

CEO

Issuing a press release to tell the users that they're aware of the issues and will get to the bottom of it asap

Publicist

respond to medical physicial

marketing people

  • Images that suggest that the issue lies with instructions on the packaging
  • Report that clinical tests were skewed because younger and more educated people took part in it
  • More vidence suggesting that people dont know the correct instructions
  • Laboratry conditions on diebetic patients reveal that no diff in readings
  • even more evidence to support the above claim

Elm Streed Sandy Powers

Elderly people and customer misuse suggestion

-- Chose Reprint Instructions vs doc campaign --

-- 100k/150k split -- translate/doc campaign

-- 100k/0k split -- images/doc campaign

-- 100k/200k split -- reprint/doc campaign

Choice:

lay off 400 people with certain financial impact

CHOSE: replacement device - 33% chance that there is no layoff, 67% chance - 600 people

press release

As all of you are aware, there have been more than usual reports over the past few months about inaccurate readings of our GlucoGauge Device. Over the course of this time, we have tried a number of things to help mitigate this issue.

Initially, we believed that the issue arose due to consumer misuse, and thus we updated and reprinted the instructions on our packaging. Next, we also provided images with the instructions, provided translated instructions in two additional languages, and also carried out a communication campaign with physicians to help them teach their patients how to use the device correctly.

Whilst we hoped that this would solve the issue, this was not the case. We later discovered that there was a possible error in the microcontroller of the device. We addressed this issue by shipping out a new device to all the people who had purchased our GlucoGuage Device.

Despite all that has been done, we still continue to closely monitor the situation for developments and hope to fully resolve this issue as soon as possible.